Create Alexa Skill Deals

To promote your in-skill products or paid skill, you can define Alexa Skill Deals. Use the Alexa developer console to define the discounted price and the duration of the deal. For an overview of deals, see Understand Alexa Skill Deals.

Prerequisites

To offer an Alexa Skill Deal, you must have a published custom skill that offers in-skill purchasing or a published paid skill. The products and skills must be in the live stage.

Create a deal

When you want to offer an Alexa Skill Deal, you define the price and availability of your deal in specified marketplaces. You can define multiple upcoming deals per product or paid skill, and time period.

To create a deal in the developer console

  1. Sign in to the Alexa developer console.
  2. From the skill list, locate your custom skill, and then, in the dropdown under ACTIONS, select View.
  3. On the Build page, under Skill builder checklist, click Monetize Your Skill.
    Or, in the left pane, click TOOLS, and then click Monetize Your Skill.
  4. For Other Monetization Settings, choose Skill Deals, and then click Next.
  5. To create a new deal, click Create New Deal.
  6. If your skill offers in-skill products, for Choose Your Deal Product, select the live in-skill product for which you want to offer a deal.
    To see more available products to promote, click Show more …..
  7. On the Configure your Deal page, enter the attributes of the deal.
    1. Under Deal Period, for Start Date, enter the date that the deal starts.
      Or, click the calendar icon, and then select the date.
    2. For End Date, enter the date that the deal ends.
      Or, click the calendar icon, and then select the date.
    3. (Subscriptions only) Under Deal Duration, to enter number of billing cycles that you want the deal to apply, click + or –.
    4. Under Deals Pricing & Availability, enter the discounted price for each marketplace where you want to offer the deal.
  8. To save the deal, in the upper-right corner, click Submit.
  9. To confirm and activate your deal, click Submit.
    Or, to update the details of the deal, click Cancel.

Discounted price and availability

You define the discounted price for each marketplace where you make your deal available. The discount must be greater than 20 percent of the original list price.

  • AVAILABILITY – Describes the marketplaces where you offer the product or skill for sale.
  • CURRENT PRICE – List price. After the deal ends, Amazon changes the price back to this value.
  • NEW PRICE – Discounted price. This price must be greater than 20 percent of the current price, but not less than the minimum price limit in each marketplace. For details about the minimum price, see Price ranges for in-skill products and Price ranges for paid skills. You specify the new price for each marketplace where you want to offer the deal.

View active deals

Complete the following steps to view your ongoing and upcoming deals. For details about monitoring your skill to see how it's performing, see View Your Earnings and Payments.

To view active deals in the developer console

  1. Sign in to the Alexa developer console.
  2. From the skill list, locate your custom skill, and then, in the dropdown under ACTIONS, select View.
  3. On the Build page, under Skill builder checklist, click Monetize Your Skill.
    Or, in the left pane, click TOOLS, and then click Monetize Your Skill.
  4. For Other Monetization Settings, choose Skill Deals, and then click Next.
  5. The Skill Deals page displays the details of the active deals.

Each deal has one of the following statuses:

  • Ongoing – The deal is active in the marketplace at the price listed until 11:59 pm UTC time on the specified end date.
  • Upcoming – The deal becomes active at 12 am UTC time on the specified start date in the specified marketplace at the price listed.

Cancel deals

Complete the following steps to cancel ongoing and upcoming deals. If you cancel an ongoing deal, customers that purchased the deal already continue to have the discounted price.

To cancel deals in the developer console

  1. Sign in to the Alexa developer console.
  2. From the skill list, locate your custom skill, and then, in the dropdown under ACTIONS, select View.
  3. On the Build page, under Skill builder checklist, click Monetize Your Skill.
    Or, in the left pane, click TOOLS, and then click Monetize Your Skill.
  4. For Other Monetization Settings, choose Skill Deals, and then click Next.
  5. On the Skill Deals page, under REFERENCE NAME, locate your deal, and then, under ACTIONS, select Cancel.
  6. To cancel your deal, click Cancel Deal.
    Or, to keep your deal, click Keep Deal.
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Last updated: Mar 26, 2024