Complete Works with Alexa Certification


After Amazon certifies your product and approves a Works with Alexa (WWA) badge, you can add the badge to your marketing materials.

Certification completion status

After your product passes testing and achieves WWA certification, the certification status changes to Completed and the result changes to Approved. If you submitted a badge request for your Amazon Standard Identification Numbers (ASINs) and Amazon approved the request, they change the badge status to Enabled. Then, on the date you requested, Amazon places the badge on your product detail page on the Amazon retail website.

If you haven't submitted a badge request, you can request the WWA badge now. For details, see Request the Works with Alexa Badge.

Update your marketing materials

After you receive WWA certification, you're also eligible to use the WWA badge on product packaging and other marketing materials. For more details, see Add the WWA badge to your marketing materials.


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Last updated: Sep 16, 2024